“Millenials” “Generation Y” “Echo Boomers”
These are just a few of the terms used to describe the generational group that was born roughly between the years 1982 and 2000. There are approximately 80 million Millenials!
On Thursday, April 12th, BVU (with the help of a GIVE Advisory Board member, Ricky Adams) hosted one of its Volunteer Management Lunch & Learn sessions to discuss “Demystifying the Millenial Volunteer.” While not technically a GIVE class event, it is certainly a relevant topic for our mostly-Millenial GIVE class, and quite a few members of the GIVE Board and class were in attendance. The audience consisted largely of volunteer managers at various nonprofits, interested in recruiting and attracting this younger generation of volunteers.
The event featured two speakers: Tiffany S. Franc, Esq., a Millenial attorney who is extremely active in the community, and me, Emily Alt, a Generation Xer who works at a private foundation. Tiffany and I gave the audience several pieces of advice for attracting and retaining Millenial volunteers, including the following:
Use Their Skills. Many Millenials are looking for a volunteer experience beyond manual labor or days of service. They want to use their skills and knowledge in a meaningful way. They are technologically savvy, which makes them perfect candidates for managing social media and marketing efforts for a nonprofit.
Teach Them New Skills. Some volunteers would prefer to do something other than their current careers, and they want to use the opportunity to explore a different skill or get involved in new way.
Be Transparent. Millenials appreciate knowing exactly what they are getting themselves into when they sign up for something. They want to know who they are helping, where and why- and they would prefer to find that information on an organization’s website. They want to have a personal connection and understand how they will be making a difference.
Recruit Them in Groups. Millenials are known for traveling in packs, and they often prefer working in a team or as a group. They will be most comfortable attending an event at which they will know someone.
Emphasize Networking. There’s nothing wrong with admitting that volunteers get a lot out of volunteering- and one of those things is networking! Millenials are in the early stages of careers, or they are job-hunting- and there is nothing more valuable to them than networking.
Listen to Them. Millenials are often described as the generation that needs to feel important and special, so it is important to listen and be actively engaged with these volunteers. Find out what they are interested in and be responsive to their needs and questions.
After the speakers, we broke up into smaller groups to have discussions about more specific problems that some of the volunteer managers faced in their interactions with this demographic. When we came back together to share insights, a few common threads emerged.
The difficulty that most groups reported was not in recruiting Millenial volunteers, but in retaining them. This generation is all about self-exploration and trying new things, but is not necessarily looking to commit to one experience for a long-term engagement. One group suggested that organizations accept that the Millenial volunteer might not be there for the long haul, and find ways to best use their resources with that expectation in mind. This would allow the Millenial volunteer to try out different opportunities without feeling unwanted pressure to commit.
I couldn’t help but think about BVU’s GIVE program- I would venture to guess that one reason the GIVE program has been so successful with Millenials, is because it provides so many of the things that Millenials really look for: the activities are all in groups, there is variety and exposure to many different ways to volunteer, and networking is a huge advantage to the program.